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Analisa Bisnis Minuman Kekinian 2026

Oleh mung pujanarko

April 29, 2026

OPINI || MTV - Industri minuman kekinian terus berkembang pesat hingga tahun 2026, didorong oleh perubahan gaya hidup, inovasi produk, dan pengaruh media sosial. Dari kopi susu hingga minuman berbasis teh, pasar ini tetap kompetitif namun penuh peluang bagi pelaku usaha yang mampu beradaptasi.

1. Tren Utama 2026

a. Health-conscious drinks

Konsumen semakin peduli kesehatan. Minuman rendah gula, berbahan alami, hingga plant-based seperti oat milk dan almond milk makin diminati.

b. Sustainability & eco-friendly

Brand yang menggunakan kemasan ramah lingkungan dan bahan berkelanjutan memiliki daya tarik lebih, terutama bagi generasi muda.

c. Local flavor fusion

Perpaduan rasa lokal (seperti gula aren, pandan, atau rempah tradisional) dengan konsep modern menjadi pembeda di pasar.

d. Customization & experience

Konsumen ingin pengalaman personal: pilih tingkat gula, topping, hingga tampilan visual yang “Instagramable”. ( by : Komara Awaludin)

Further Reading:

mung pujanarko

Mung Pujanarko, S.Sos, M.I.Kom. Situs - situs : - Situs resmi PPWI (Persatuan Pewarta Warga Indonesia), Dewan Redaksi http://www.pewarta-indonesia.com, -http://www.penanegeri.com -http://www.indonesiamediacenter.com Instruktur Jurnalistik Organisasi PPWI, Dosen tidak tetap pada Jurusan Jurnalistik STIKOM Indonesia Maju (STIKOM-IMA) Jakarta, Dosen ASMI-IBM jakarta. Mengajar di STIAMI. Alumnus jurusan Hubungan Internasional FISIP Universitas Negeri Jember (UNEJ), Alumnus Program Magister Jurnalistik IISIP (Institut Ilmu Sosial Ilmu Politik) Jakarta. Wadek III FIKOM Universitas Jayabaya. Next >

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